With a recent feature in the November 2012 issue of GQ magazine, I. Cee. U.™+ has been firmly cemented as a MUST-HAVE for every guys (& gals) daily skincare regimen.

And now … with it’s latest spot on GQ’s list of 10 Favorite Grooming Products of the Year, and a place on the GQ Gift Guide for 2012, it looks like I. Cee. U.™+ has scored yet another win (hey, are you really that surprised)!!

If you’re not already familiar with this product (and trust us … you should be), I. Cee. U.™+ is our firming, anti-aging eye gel, filled with refreshing, Chirally Correct, active ingredients and antioxidants to help moisturize, soothe, and protect the delicate tissue around the eyes.

I. Cee. U.™+ is specifically formulated to help firm and reduce the appearance of puffiness and dark circles around the eye area, diminish the signs of aging, and fight the look of tired eyes, offering the ultimate in anti-aging performance.

For those of you on the sensitive side, worry not. GQ’s own Associate Editor, Andrew Richdale tells us that I. Cee. U.™+ is “the first eye product I’ve found that is gentle and natural enough that I don’t have any irritation”.

If you’re bursting with anticipation to try this little gem for yourself (I mean THE top 10 Best Grooming Products of the Year is a pretty big deal), Click Here to purchase one today, or treat that special guy in your life, or both. After all, ‘tis the season!!

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With featured ingredients like Green Tea, Kombuchka™, Gotu Kola, Sodium Hyaluronate (L) & Spin Trap, it’s clear to see why the new Made Better formula of I.Cee.U.™+ has quickly become a fan favorite (men & women alike).

So it comes as no surprise that GQ Associate Editor, Andrew Richdale chose this little gem as his go-to eye gel for Save Face: A Forehead-to-Chin Guide, in the November 2012 issue of GQ.According to Andrew, I.Cee.U.™+ helps to “sober up your hangover eyes”, but that’s not the half of it. Here are just a few of the benefits of this multi-functional, firming, anti-aging eye gel:

• Helps instantly lift and revitalize the look of tired eyes.
• Reduces the appearance of fine lines and crow’s feet.
• Combats puffiness and sagging skin around the delicate eye area.
• Hydrates, smoothes, and protects.
• Stimulates collagen production.
• Provides powerful antioxidant protection.

To learn more about I.Cee.U.™+ Click Here, and be sure to check out Andrew’s tools & tips for keeping your face in tip-top shape, in the November 2012 issue of GQ (on newsstands now).